As a practicing physician, joining social media may seem like a strange thing. However, platforms like LinkedIn are geared towards a professional audience, and is responsible for a great deal of networking. Whether you’re looking for a job at the moment or not, don’t miss out on these opportunities. Get your LinkedIn profile in the shape it should be today with these tips:Use a
Professional Profile Picture
Like we mentioned earlier, LinkedIn is a professional networking site, which means you should avoid using unprofessional photos (like that selfie from your family reunion). Use a standard headshot, or if you don’t have one, have a friend take one. Better yet? Approach some young, aspiring photographers to help you out for a minimal fee.
Using a quality photo shows that you are, in fact, professional and mean business. So much so that LinkedIn data states profiles with a profile photo are seven times more likely to be contacted about a potential opportunity.
Include your Professional Title and Specialties
When filling out the name and headline descriptions for your profile, we recommend spicing it up a bit. For example, instead of:
Name: Walter White
Headline: Internist at City General Hospital
Name: Walter White, Internist at City General Hospital
Headline: Experienced Internal Medicine Physician who specializes in GI Disorders
Create a Strong Summary
When writing your summary, avoid copy and pasting directly from your resume. Instead, consider using important keywords, locations and skills that represent you as a Doctor. Keep it short and sweet, but detailed enough to be relevant. By including specialty skills and keywords, you run a better chance of having your profile appear when potential clients (or recruiters) are doing a search.
Share Your Work
LinkedIn may not seem like a social platform, but it is. Your profile gives you the opportunity to share articles you’ve written, or even ones that you appreciate and have your network comment, like and share. By sharing work you’ve written, you get the opportunity to share your knowledge and connect with those who are listening.
You also have the opportunity to share outside articles and information, with the same options for your audience to interact. By sharing news and research that you wrote, or at least connect with, your audience will begin to see more of what you’re about.
As usual, recommendations are a great way to show your skills without telling your audience directly, or coming off as pompous. When asking for recommendations from former and present colleagues and partners, be sure to be specific about which skills you’d like them to mention. It is also fair game to ask patients for recommendations, as well, and you can request up to three recommendations at a time. Don’t be shy – these days, recommendations are worth a lot.
When approached for a recommendation, think if you would recommend this person in real life. If not, then you may want to steer clear. It can serve as a reflection of you, as well.